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Sportradar Launches ‘Acceleradar,’ Free Program For Sports Tech Startups

The sports data company claims the program to be “the industry’s first free data program” that is aimed at early-stage startups.

Sportradar Launches ‘Acceleradar,’ Free Program For Sports Tech Startups
With its sights set on the budding sports tech startup scene, Sportradar announced on Monday the creation of a “freemium sports data support program,” dubbed Acceleradar.
 
Sports tech companies that have been in business for less than a year and have no more than $500,000 in funding can qualify for free access to Sportradar’s data feed.
 
“Supporting the startup ecosystem has long been a core principle at Sportradar,” said Benn Gurton, head of business development for Sportradar’s Minneapolis-based U.S. division.
 
Swiss-based Sportradar came to the U.S. in 2013 after acquiring SportsData, a two-year-old Minneapolis startup with an impressive roster of clients, including Facebook, Twitter and Google. (TCB’s October feature about SportsData’s rise from local startup to joining international sports data company Sportradar can be read here.)
 
“Our hope is that [Acceleradar] will launch a number of companies and innovative applications for sports fans, teams, brands and other industry stakeholders,” Gurton said.
 
Company officials said the program isn’t intended to be a way to more easily acquire startups, but instead use it as a way to grow its customer base.
 
“Our goal is not to acquire or fund,” he said. “We believe [Acceleradar] will lead to more clients for us in the long term.”
 
Startups that qualify for Acceleradar can receive up to a year of Sportradar’s premium-level data feed for free. The service includes play-by-play data and game statistics updates from a number of sports leagues, including the NFL, MLB, NBA, NHL and more.
 
However, startups won’t receive access to Sportradar’s top tier service, its real-time data feed, which also includes official data or third party data, such as Associated Press photos and editorial pieces. (Sportradar announced its content sharing deal with the AP just last week.)
 
“The opportunity to interact with real-time sports data is extremely attractive to developers and entrepreneurs,” Tom Masterman, chief revenue officer at Sportradar, said in a statement. “We are extremely excited to see where this leads.”
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