Jack Link's Buys Grass-Fed Beef Snack Company

Consumer demand for protein products is surging.

Jack Link's Buys Grass-Fed Beef Snack Company
Jack Link’s Protein Snacks said Thursday that it purchased the meat snacks division of Colorado-based Grass Run Farms.
The Minong, Wisconsin-based maker of jerky snacks most commonly found in gas stations and grocery aisles is looking to introduce premium products as consumers increasingly eye protein-packed snacks.
Grass Run Farms markets itself as a natural foods company and says it never gives cattle antibiotics or growth hormones and provides a grass-only diet.
“We know many consumers are seeking out grass-fed, locally and responsibly raised beef,” Jack Link’s CEO Troy Link said in a statement. “Grass Run Farms has built a strong foundation of trust with its consumers and they can rest assured there will be no changes in how Grass Run Farms beef products are raised or produced.”
Grass Run Farms currently sells their products across the state at Supervalu grocery chains, Lunds & Byerlys and food co-ops. Under new ownership, they will offer several flavors of beef jerky, beef sticks and bites and summer sausage.
The purchase isn’t the only recent change for Jack Link’s. In February, the company said it was expanding its Minneapolis footprint from 150 employees to about 300. The plan calls for 78,000 square feet of space and includes offices, an “interactive retail center,” a product innovation space that could include taste-testing and a bar and restaurant.
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