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Swatch Sues Target Over Alleged Imitation Watches

Swatch Sues Target Over Alleged Imitation Watches

The Swiss watchmaker seeks to stop Target from selling the watches, to recoup profits Target has made from the watches, and to be awarded capital damages.

Target is being accused of selling watches that infringe on the designs of Swatch Group SA’s brightly colored plastic namesake watches.  
 
According to Reuters, a lawsuit filed by Swatch and made public Monday accused Target of selling watches that inappropriately match the designs of Swatch’s “zebra” and “multi-color” watches.
 
Swatch reportedly said Target’s versions of the watches were inferior and that their sale will damage the Switzerland-based company’s own sales. Through the lawsuit, Swatch seeks to stop Target from selling the watches, to recoup profits already made from their sale, and to be awarded punitive damages, reported Reuters.
 
“By adopting the Zebra Watch trade dress and the Multi-Color Watch trade dress, defendants are unfairly competing [with Swatch],” the complaint reportedly said.
 
A Target representative declined to discuss the lawsuit with Reuters but said that it’s Target’s policy “to respect the intellectual property rights of others and we expect the same from our vendors and partners.”
 
Read more about the lawsuit.