Report Compares Salaries For Marketing Jobs In Twin Cities

While Minnesota can’t quite compete with salaries paid in New York or California, the Twin Cities remain between 2 and 5 percent above average for white-collar compensation in fields like public relations and advertising.

Report Compares Salaries For Marketing Jobs In Twin Cities
According to a recent study, businesses in the Twin Cities offer starting salaries just above the national average for those in creative industries such as advertising, marketing, and public relations—fields that are currently experiencing growth in the local market.
The salary study, released by Menlo Park, California-based staffing services firm Robert Half, listed average salaries for white-collar jobs in each state and for some of the larger cities in those states. The study only estimated starting salaries and excluded bonuses and other forms of compensation like retirement packages.
In addition to detailing salaries, the study named a few hiring trends for creative businesses in 2014, which include robust demand for digital talent, growth in the mobile market, more employee job movement between agencies, and overall growth for freelance and full-time hiring.
Minneapolis and Bloomington were tied for the highest average starting salaries in Minnesota. The following compares low- and high-end starting salaries for certain creative positions between the Twin Cities—based on the report’s findings that Minneapolis salaries are about 5 percent above average and St. Paul’s are about 2 percent above average for such professional positions:
Ad Agency President:
Low End: $143,500 (Minneapolis); $138,700 (St. Paul)
High End: $213,100 (Minneapolis); $206,000 (St. Paul)
Ad Agency Creative Director:
Low End: $110,300 (Minneapolis); $106,600 (St. Paul)
High End: $169,600 (Minneapolis); $163,900 (St. Paul)
Chief Marketing Officer:
Low End: $142,500 (Minneapolis); $137,700 (St. Paul)
High End: $224,000 (Minneapolis); $216,800 (St. Paul)
Social Media Specialist:
Low End: $55,100 (Minneapolis); $53,300 (St. Paul)
High End: $77,500 (Minneapolis); $74,900 (St. Paul)
PR Director:
Low End: $99,200 (Minneapolis); $95,900 (St. Paul)
High End: $137,700 (Minneapolis); $133,100 (St. Paul)
Graphic Designer:
Low End: $52,700 (Minneapolis); $51,000 (St. Paul)
High End: $73,300 (Minneapolis); $70,900 (St. Paul)
Interactive Blogger:
Low End: $44,300 (Minneapolis); $42,800 (St. Paul)
High End: $67,200 (Minneapolis); $65,000 (St. Paul)
Low End: $38,500 (Minneapolis); $37,200 (St. Paul)
High End: $56,700 (Minneapolis); $54,800 (St. Paul)
Because the Twin Cities is home to more businesses that compete on a national and international scale, the salaries there are understandably much higher than those in Duluth or St. Cloud, where white-collar salaries dip below the national average, according to the report.
The white-collar salaries in Duluth are about 25 percent lower than those in Minneapolis and about 20 percent lower in St. Cloud. However, both have been slowly increasing over the last few years.
The highest salary averages expectedly come out of New York City, where an ad agency president’s starting annual salary can be nearly $300,000.
According to the Star Tribune, Minneapolis ad agencies are in the midst of a resurgence as businesses are restoring the marketing and advertising funds that were cut during the recent recession.
The advertising and public relations industries employ about 5,500 people in Minnesota, said the Minneapolis newspaper, and revenue is up at many of its most prominent firms.
Periscope saw revenue increase by 15 percent in 2013, Carmichael Lynch’s increased by 11 percent, and Campbell Mithun saw 8 percent growth, according to the Star Tribune.
John Purdy, former Twin Cities advertising executive and current University of St. Thomas professor, told the newspaper that the local advertising scene has been revitalized by an influx of fresh top-level leadership—with relatively new CEOs at Campbell, Fallon, Carmichael, and Barrie D’Rozario DiLorenzo.
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