News

Plymouth-Based Personalized Book Publisher Is Acquired

The founders of I See Me! sold the publishing company to The McEvoy Group, but they will stay on and keep its headquarters in the Twin Cities.

Plymouth-Based Personalized Book Publisher Is Acquired


I See Me!—a Plymouth-based maker of personalized books for kids—has been acquired by The McEvoy Group, LLC, a San Francisco-based media company.

I See Me! was founded in 1998 and today sells hundreds of thousands of books annually. Customers can add a child’s name, birthday, gender, and other personal details to the books, which are available in several themes. The company has also added other personalized products like puzzles and coloring books. (Twin Cities Business recently profiled I See Me! as one of its 2013 Small Business Success Stories.)

The McEvoy Group—whose publishing properties include Chronicle Books, Princeton Architectural Press, Galison/Mudpuppy, Becker&mayer!, and Smartlab Toys—bought I See Me! from its founders, Maia and Allan Haag, for an undisclosed sum. The Haags will remain with the company, and Maia Haag will serve as president. I See Me! will continue to be headquartered in the Twin Cities and doesn’t expect to make significant changes to its employee base as a result of the acquisition.

The McEvoy Group said the deal bolsters Chronicle Books’ existing offerings of personalized products; in 2012, that brand launched a line of personalized books from “internationally bestselling authors and illustrators,” the company said.

“We believe that Chronicle Books’ and The McEvoy Group’s commitment to high-quality, distinctive books and products is a strong fit with our own passions for the magic we can offer children through a love of reading and building their self-esteem,” the Haags said in a statement.

Jack Jensen, president of The McEvoy Group, said in a statement that personalization is a “rapidly growing publishing category, and consumers are becoming increasingly more discerning with regards to both content and design.”

“We are fortunate to be joining forces with the dynamic and highly talented I See Me! team,” he added.

Newsletter Sign Up