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Mpls. Digital Agency Acquires “WordPress Theme Shop”

The acquisition of Press75 will expand Westwerk’s offerings, including “themes” for WordPress-based websites, and the agency is eyeing additional growth.

Mpls. Digital Agency Acquires “WordPress Theme Shop”

Westwerk, a Minneapolis-based digital design agency, recently acquired Seattle-based Press75, a “WordPress theme shop,” for an undisclosed sum.

Press75, which was founded in 2008, provides “themes” for websites based on WordPress, a popular publishing platform and content management system. Some themes cater to bloggers, some to businesses, and some to photographers, among other users. According to the company’s website, more than 30,000 customers use its themes for their websites.

Jason Schuller, Press75’s founder, recently put the company up for sale and “received several offers from other industry leaders,” according to Westwerk. But he ultimately opted to sell to Westwerk, which operates a WordPress development division called WerkPress.

TravisTotzRFW.jpg

            Travis Totz, who will oversee
           Press75's day-to-day operations

“Over the years, WerkPress has provided countless theme customizations for Press75 themes and customers, and the attention to design and detail is something I know will be appreciated by current and new Press75 customers moving forward,” Schuller said in a statement.

Westwerk Eyes More Growth

Westwerk had been growing prior to the acquisition and is planning additional growth. The company employed just four people in 2011 but now has 16 Twin Cities designers, developers, and project managers. The agency plans to add “several more staff in the near future to help implement a dedicated support team and roll out new products,” a company spokesperson told Twin Cities Business.

Schuller is leaving Press75, and Westwerk acquired the firm’s products, customers, and other assets. Press75’s only other full-time employee is “pursuing other interests” in Seattle, now that the firm’s operations have shifted to the Twin Cities, according to the Westwerk spokesperson.

Westwerk partner Travis Totz will now handle day-to-day business operations for Press75 and work to expand its themes and other offerings. Westwerk partner Nick Pelton, meanwhile, remains WerkPress’ technical director.

The Press75 acquisition is “one more way that we can demonstrate our commitment to WordPress,” Totz said in a statement. “We are excited to reinvigorate this brand and its community of WordPress enthusiasts.”

You can take a “visual tour” of Westwerk’s Northeast Minneapolis office here.

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