It's not unusual for a company to send Christmas cards to clients, vendors, and employees. But Minneapolis-based ad agency Carmichael Lynch decided to think outside the box this year, ditching its usual mailed cards in favor of a comical video featuring a holiday stocking turned into a hand puppet.
But the stocking puppet that the agency brought to life seems to have misinterpreted the word "stocking" for "stalking"-and perhaps he's not the nicest holiday mascot after all. The video can be viewed below; as of Tuesday morning, it had 3,374 views on YouTube.
The video was shot in a single day and edited several days later. Save for up-and-coming local director Jason Ho, the entire project was conceived and produced by Carmichael Lynch employees, including Executive Creative Director Dave Damman.
"As an ad agency, we're used to going into production with every little detail figured out," said Carmichael Lynch copywriter Tim Bildsten, who wrote the stocking video script. "But this was an internal project, so we found ourselves winging a lot of it."
According to Bildsten, "Most agency cards are usually serious, so we wanted to go a different direction. Everyone chuckled when they heard the idea of a stocking stalking people, and [Art Director Phil Jones'] quick sketch of what the puppet might look like put it over the top."
The holiday video was sent to all agency clients, vendors, new business consultants, members of the media, and Carmichael Lynch and Carmichael Lynch Spong employees.
Communications and Marketing Manager Maria Hileman said that the response has been positive, and the project has received national media attention from sources like Creativity and AgencySpy.
In another interesting use of video to spread holiday greetings, the University of Minnesota's Carlson School of Business recently shared footage of a "Deck the Halls" flash mob.