2010 TechNO Expo
2010 TechNO Expo

2010 TechNO Expo

Business technology leaders are constantly under pressure to keep costs down and minimize their departments’ impact on the bottom line. And pressure has been rising over the past year or more. So the question for the TechNO Expo participants this year is: What technologies are surviving the economic downturn and the resulting budget cuts?
 
The IT consultants say that money-savers like virtualization and cloud computing are getting the go-ahead and the criteria for approving projects is “harsh.”
 
Web developers are seeing companies take advantage of the low-cost benefits of marketing through social networking sites. Projects that can drive revenue are getting prioritized over design refreshes and other cosmetic changes.
 
Telecom providers say it’s taking companies longer to pull the trigger on new projects. “Leasing options have become increasingly popular for businesses looking to upgrade” their systems, according to Steve Knutson of Marco, Inc.
 
Our experts emphasize that technology should not be viewed narrowly as a drain on company resources, but a set of tools to drive innovation and revenue creation. They encourage a partnership between technology and business leaders that will benefit the enterprise as a whole.