Why You Should Host Your Events at a Museum

Looking for a unique space for your next event? Consider a museum.

What's the Purpose of Podcasting for Business?

Every company and thought leader seems to be podcasting these days--but it isn't about making money. Here's why they're doing it and how to succeed if you pick up the mic.

Branding Out Loud

Since joining Deluxe Corp. five years ago, chief brand and content officer Amanda Brinkman has emboldened the once-conservative, multibillion-dollar company to think outside the branding box. Now, what's next?

Social Media in the Wedding Industry

Understanding how couples use digital content for wedding planning

3M Teams Up with Graphic Design Company Wrapmate

The companies hope to encourage more small businesses to use vehicle wrap ads to boost brand visibility.

Al Franken to Launch Radio Show on SiriusXM

Franken, who resigned from the U.S. Senate in 2018 amid sexual misconduct allegations, has inked a deal for a new show on satellite radio.

Newsprint Blues

Greater Minnesota's community newspapers are in trouble. Can anything save them?

Reimagine Your Signature Events

How to refresh and reimagine your signature events that are rooted in tradition.

Brewing Design

Local craft breweries use can art and imagery to define their brands and stand out.

Behind the State Fair’s Marketing Operation

For Renee Alexander, marketing the Minnesota State Fair is a year-round gig. In a Q&A, she talks about changes to the fair’s marketing strategies over the last decade.

Luring In the Governor's Fishing Opener in Minnesota is Going to Cost You

Towns across the state bid for the right to be the official host of the fishing opener. Oftentimes, the exclusivity can cost hundreds of thousands of dollars.

A Look at The Super Bowl’s Super Effect on Google Search Habits

Among other findings, a study by New York-based digital research firm Yext revealed that search views for certain hospitality and related businesses increased when Minneapolis hosted the Super Bowl last year.

Pioneer Press Owner Makes Bid for Media Mega-Deal

Digital First Media has floated an offer for Gannett, owner of USA Today and St. Cloud Times.

Resetting for the Year Ahead: ILEA Quick Tips for Event Planners

Make time for yourself and industry friends with that winter downtime. Otherwise, before you know it, finding time for yourself and others will be scarce.

Office Envy: The Stable's Industrial-Style Headquarters

A look at how the Minneapolis branding agency transformed two century-old buildings for its new offices.

Newspaper Racks Are On the Decline

The Star Tribune removes old-school newspaper boxes in low-traffic areas.

Twin Cities Businesses are Feeling The Bachelorette Effect

As it turns out, Prior Lake Bachelorette Becca Kufrin is good for business.

After 50 Years at WCCO, Mark Rosen Signs Off

Rosen brought no schtick, no gimmicks, no catch-phrases to his work for WCCO. He always came across as a decent guy with a passion for Minnesota sports, which is exactly what he’s always been.

How to Attract High-End Clients: ILEA Quick Tips for Event Planners

In order to succeed, prove to them you’re worth partnering with and make sure you meet their expectations.

WCCO Radio Hires KARE 11’s Cory Hepola to Host Mid-Morning Show

The weekend TV anchor is leaving the job he once called his dream for the chance to help the iconic AM radio station find a younger audience.

The Value of Digital Brand Partnerships

What kind of return on investment are businesses getting on social media platforms?

Evine Live Partnering with Legendary Actress, Fitness Personality Jane Fonda for Workout Gear

Fonda’s line will include activewear, athleisure clothing, fitness equipment and more, and will be the debut brand of Minnesota-based Evine’s new product development division out of Los Angeles.

Ad Agency Periscope Agrees to $132M Sale to Quad/Graphics

Periscope ranks as the second-largest ad firm in Minnesota by both revenue and employee count.

How to Get the Most Bang for Your Buck: ILEA Quick Tips for Event Planners

Booking early and with some flexibility could lead to money saved when crafting an event.

The Value of North

From sports to supermarkets, Minnesota has embraced “North” as our brand. But is there any evidence it’s been good for business?

Outfitting Your Venue with Visual Flare: ILEA Quick Tips for Event Planners

How special event rentals can elevate your event space.

Hubbard’s 2060 Digital Buys Technology Developed by Local Meteorologist Dave Dahl

The St. Paul broadcaster’s digital marketing agency has acquired TriggerEX ad delivery technology from Dahl’s company TiWi Digital, improving Hubbard’s advertising platform capabilities.

Padilla Sold to Montreal-based Avenir Global

Lynn Casey stepping down as CEO, remains chair of PR firm.

Minneapolis Ad Firm Yamamoto Increases Employee Count by 12 Percent

After taking on six new clients, including Blue Cross Blue Shield Association and Comcast Spotlight, the firm has hired seven full-time staff members and three interns.

Can the Star Tribune Hold Its Own in an Industry in Freefall?

As the future of newspapers becomes more tenuous, Strib Publisher Mike Klingensmith talks about the national media climate, Super Bowl, and future of print and digital media.

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