Chinese shoppers want to interact with holographic sales assistants in stores. Germans like the idea of 3D body scans to help them get the best fit in off-the-rack or custom clothes. U.S. shoppers, meanwhile, want smart shopping carts that will help them locate merchandise, access shopping lists, receive coupons, and scan purchases.
Those are a few findings in “New Future In Store,” a report from TNS, a market research firm in Ohio. The firm surveyed more than 4,600 primary household shoppers in eight countries to find out what kinds of technologies they want to be using when they shop seven years from now. The overall favorite: biometric payment by fingerprint (though this scored lower in the U.S. than it did in the international average).
The full report can be downloaded at retailforward.com.
