The shirt you’re wearing now, the car you drive, the snacks you like, all purchased with more than just mere choice, which all means something to a marketer.
So many times entrepreneurs think they’re accomplishing a lot, when they’re only wasting hours on tasks that they’re not ready to tackle or that aren’t yet necessary.
The authors use abundant cautionary tales to warn marketers away from gaffes, and provide enough success stories to empower anyone to think carefully of ways that fan-creation may work for them.
Author Amanda Sullivan isn’t proposing that you keep everything 100 percent ship-shape. She only aims to help the ship stay afloat with fewer items in the cargo hold and an unobstructed captain’s chair.
The entertainment picks for your out of office time in February.
This book will likely be found in the business section of bookstore or library, but it’s really so much more. “Ray & Joan” has shades of history, pop-culture, biography, and finance inside – and doesn’t that sound delicious?
You’ve grown up with the comic strip – but did you ever think about the lessons you learned from it?
If you are not in management, you’ll be entertained nonetheless by this author’s behind-the-scenes tales, and you’ll laugh. If you are hiring, however, “Now for the Disappointing Part” is full of lessons, but it ain’t your father’s HR book.
How do you motivate your employees to boost productivity? Studies show that offering monetary rewards can backfire.