“The Long Haul” is one of those rare books that peeks inside the trucking and logistics industry—which you almost never hear about—from a voice that’s more upbeat than hammer-down.
Author Mitch Prinstein makes us want to look inward to explain why we’re always invited for Happy Hour (or not), and why co-workers cheer or groan at certain names on team projects.
“Connection is the very essence of life,” writes author Julia Hobsbawm. But it’s also important that “the power of being connected is… [knowing] the opposite – when to disconnect and unplug.”
Who’s the best ad-rep to entrust your ad dollars? Are your ads working — or do you need “The End of Advertising”? What author Andrew Essex ultimately finds — and recommends — really could change the world.
The shirt you’re wearing now, the car you drive, the snacks you like, all purchased with more than just mere choice, which all means something to a marketer.
So many times entrepreneurs think they’re accomplishing a lot, when they’re only wasting hours on tasks that they’re not ready to tackle or that aren’t yet necessary.
The authors use abundant cautionary tales to warn marketers away from gaffes, and provide enough success stories to empower anyone to think carefully of ways that fan-creation may work for them.
Author Amanda Sullivan isn’t proposing that you keep everything 100 percent ship-shape. She only aims to help the ship stay afloat with fewer items in the cargo hold and an unobstructed captain’s chair.
The entertainment picks for your out of office time in February.