Best Brand Names of 2007

Two top local branding experts share their favorite brand names of 2007.

February 2008

Mahindra's Fast Horse

The first Indian-made vehicles will be sold in the U.S. in 2009—and Fast Horse, the Minneapolis-based integrated marketing firm, will support the launch.

January 2008

Socially Responsible Branding

How do you choose a philanthropy that helps both its recipients and your brand?

January 2008

Rethinking Media Relations

How to reach key audiences with public-relations strategies that have long-term impact.

November 2007

Discounted Prices, Free Association

Why some retailers really ought to raise the roof.

September 2007

"You're In Control Now"

And that’s bad news for marketers, unless they understand how to make the medium the message and vice versa.

July 2007

A Healthy Brand

Experience Life has matured beyond its role as membership magazine of Life Time Fitness and established a strong brand in the intensely competitive health and fitness marketplace.

April 2007

A Market of One

Technology is enabling unprecedented capabilities in personalization to reach the on-demand customer.

April 2007

Stand by Your Brand

Brand maintenance and defense is an important part of your business—and it doesn’t have to cost a mint.

November 2006

Outsourced Marketing

Four51 offers a different kind of outsourcing. Should your sales materials be “built” in India?

September 2006

Misunderstanding Branding

Local experts clear up common myths about branding.

April 2006

Name Recognition

The right name is a company's calling card and projects its personality and values to the world. It can even mean the difference between business success and failure.

March 2006

Consummate Communications

The 2008 Bronze Quill winners from Minnesota's chapter of the International Association of Business Communicators.