Buckling under Mass Quantities

I know, I know. In today’s world, you were about to say, a hardware store owner would be out of business in the blink of an eye if customers bought only one bolt. But how would the economics work out, for example, if you had your choice: one package of 25 bolts for $2.95, or two bolts (one that you actually need and one spare in case you drop the first one down the drain) for $1.00? Assuming the bolts cost the dealer a dime, the dealer’s margins soar, even though the revenue drops.

I would pay a premium for heated seats in my Toyota if I didn’t have to buy some of the other items in the bundle. I love the great garlic toast and au gratin potatoes that come with dinner at Murray’s restaurant, but when I’m dieting I’d rather have the steak à la carte.

Maybe some adventurous retailer will give it a try, be willing to split packaged items, have some open bins, and let the customer buy what he or she wants. The United States Postal Service does it. You can still walk in and buy one stamp. Not a full sheet or booklet or coil—just one stamp. Just like the old days.

Where You Can Still Buy Just One Where can you get just one bolt? As it turns out, there are still a few stores that offer bins where you can pick out as many bolts—or as few—as you'd like. For a short list of local old-school hardware stores, go here. Archives Want more "Observations"? Check out the archives. Burt's E-greets For discerning gift gives, Burt's drawings are now available as free e-cards at mspmag.com/egreets.