Event Details

Ignite Conference 2018

LocationCarlson School of Management, 3M Auditorium
When September 20 2018 - 7:30AM

Given recent events, business professionals often look at this from a security perspective--what data are you collecting, how are you using it, and how are you protecting it? But the concept of trust goes much further.

  • Internally, trust can make or break an organization’s culture.
  • Trust with your partners in your supply chain is critical.
  • Trust is a core component of a good brand. How do you protect that valuable asset?

Ignite 2018 will examine the concept of trust by way of research from some of today’s top scholars on the subject as well as companies with real-time experience on how trust impacts their business.


Including presentations by:

  • Gary Judd, Practice Leader, FranklinCovey’s global Speed of Trust practice
    With experience as a CEO, president, COO and executive strategy advisor to several leading enterprises, Mr. Judd’s engaging presentation style makes him a requested presenter, workshop leader and executive advisor. He’ll be speaking on using FranklinCovey’s research-based Speed of Trust model to create a high trust, highly engaged culture for the ultimate long-term competitive advantage.
  • Melissa Koenig, Professor, Institute on Childhood Development and Director of the Early Language and Experience Lab, University of Minnesota
    A noted expert in areas including trust, learning and memory, Professor Koening has been recognized in scholarly circles and mainstream media for her research focusing on the intersection of cognitive development and social understanding. In an era when critical thinking and trust are more important than ever, her work on understanding how kids respond to and can be protected from false information carries important lessons for us all.
  • Leslie Gaines-Ross, Chief Reputation Strategist, Weber-Shandwick
    Weber Shandwick, part of the Interpublic Group, is a leading global public relations firm with offices in 81 countries. Ms. Gaines-Ross leads Weber Shandwick’s global reputation management and thought leadership, as well as serving as an advisor to clients on reputation issues. She is the architect of groundbreaking, award-winning research into CEO and corporate reputation.
  • Akshay Rao, Professor, General Mills Chair in Marketing at the Carlson School of Management, University of Minnesota
    Professor Rao’s current research focuses on consumer choice, communicating quality to uninformed consumers, and developing the brand-centric organization. His areas of expertise include cultural issues in marketing, branding, pricing, judgment and decision making. A frequent consultant to major corporations, he has often been quoted in national print, radio and television media.
  • Kathleen Vohs, Distinguished McKnight University Professor and Land O'Lakes Chair in Marketing at the Carlson School of Management, University of Minnesota
    Professor Vohs studies how people think, feel and behave in order to make sense of marketplace and organizational outcomes. Her research specialties include self-control, the hidden costs of decision making, the psychology of money, the difference between a meaningful and happy life, and heterosexual sexual negotiations.  She has authored more than 250 scholarly publications and edited nine books.