Brand Matters

Where: 3M Auditorium and Atrium, Carlson School of Management

321 19th Ave S, Minneapolis, MN, 55455

When: Thursday, March 23, 2017, 7:00 AM

Brand Matters featuring Allison Murn, Former Vice President of Marketing, Cameron's Coffee
LEARN ABOUT REBRANDING A COFFEE COMPANY OVER A CUP OF COFFEE.

REDEFINING A BRAND TO COMPETE NATIONALLY.

Allison Murn, the former Vice President of Marketing at Cameron’s Coffee, shares how defining the right brand strategy and going “all in to win” pays off.

Brand Matters begins with breakfast at 7:30 a.m. followed by the program, which runs from 8:00 to 9:30 a.m.

Offered jointly by Yamamoto, the Carlson School of Management, and Twin Cities Business, Brand Matters is a speakers' series that provides tools and insights to help companies build their brands. Each 90-minute event features an expert with firsthand knowledge of branding and a question-and-answer session.

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