Marketing Mash-Up

Marketing Mash-Up

Where Do You Rank?

Does our rank-everything culture make marketing easier or defeat it?

by Glenn Karwoski

Fortune Doesn't Smile Upon Misfortune

Prince’s death illustrates the limits of topical marketing tie-ins.

Brick And Click

A new model for retail is inbound. Are you ready?

Lessons From The Campaign Trail

Trump and Sanders offer lessons for marketers beyond the political realm.

Hungry For Change

Don’t miss big cultural resets when assessing your competitive landscape.

Buzzwords Then, Buzzkill Now

Karwoski’s essential guide to marketing terms to avoid in 2016.

Big Data, Big Decisions

Big data is marketing’s next holy grail.

Deluxe Reinvention

How Deluxe Corp. is working to change its niche in the marketplace.

Do Celebrities Sell?

They sure do, but they can backfire in big ways.

The Trump Stump

Donald Trump proves a polarizing product can still gain traction in a crowded and undistinguished market niche.

Playing The Wellness Game

Are corporate wellness programs mere recruiting catnip or do they benefit employees and the bottom line?

Call 1-800-Ask-Glenn

What constitutes an effective marketing strategy for professional services?

Ban The Buzzwords

Sometimes it’s better to say nothing than what everyone else is saying.

Target Marketing, Refining The Bull's-Eye

Can the company that wrote the book restore the pedigree?

The 'M' Word

Millennials show the same self-regard as every generation that came before them, but marketing to them is very different.

  1  |   

Other Columns

Dale Kurschner's

Editor's Note

Welcome To A New Kind Of Tension

More than ever, real news and useful perspective need support.

Dan Haugen's

Fuel for Thought

NABERS: Australian For Efficiency

Honeywell says Minnesota could boost commercial building efficiency by importing an energy policy from Down Under.

Tom Hubler's

It's All Relative

The Family Common Vision

Family members should draw on their religious backgrounds and family values to unite behind missions for their businesses.

Vance Opperman's

Open Letter

The First 100 Days

To: Post-Inaugural Citizens, USA

Sarah Lutman's

Performing Philanthropy

Expanding Affordable Housing

Businesses must join with nonprofits and the public sector to tackle worker housing shortages.

Sima Griffith's

Guest Commentary

Encouraging Entrepreneurs

Some thoughts on promoting the creation of new business in Minnesota.

Current Issue

January

Read this month's issue of Twin Cities Business.