Marketing, Advertising, PR and Media

PR Firm Weber Shandwick Cuts Staff at Local Office by 6%

The PR firm’s local office made the cuts because revenue projections are “modestly less” than it previously anticipated.

Twin Cities Co. Launches New Tech for Digital-Ad Delivery

Totally Interactive Weather says that its new TriggerEx technology platform will allow advertisers to deliver more relevant campaigns.

Unity Works

UnityWorks Media Is Helping Drive Traffic

A Bloomington agency’s targeted videos are helping car dealers land customers.

Baseball Diamond

New Ad Campaign Teaches Baseball as a Life Lesson

Martin Williams’ new campaign for the Twins Community Fund works to reintroduce city kids to baseball.

Mpls Co. Pulls Talk-Show Ads Over Newtown Remarks

Atomic Data ended its sponsorship of the Davis and Emmer show, saying that one of the hosts’ remarks “crossed the line of civility.”

Famous Daves

Famous Dave’s Outsources Pricing to Sauce Up Its Margins

What's Famous Dave's All-American-Feast worth to you? Oh, they know already.

Competitive Edge

Competitive Edge: Wixon Jewelers Vs. Continental Diamond

Two family-owned jewelers prove the luxury market thrives in the suburbs.

Brave New Workshop

At Brave New Workshop, Can Funny Make Money?

How Brave New Workshop went about turning improv’s red ink into a diversified bottom line.

United for Jobs ad

MN Biz Groups Launch Ads Criticizing Dayton’s Tax Plan

Television, radio, newspaper, and online ads funded by a group called United for Jobs target the governor’s plan to increase taxes and spending.

Gander Mountain

Gander Mtn. Pushes Gun Safety Amid Spike in Ammo Demand

As part of a larger gun-safety campaign, the hood of a Gander Mountain-sponsored Nascar race car will feature the phrases “With Rights Comes Responsibility” and “Secure Your Firearms.”

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