CMO
General Mills Inc.

Behemoth General Mills has been struggling to keep pace with customers’ rapidly changing food tastes, but Harvard MBA Ann Simonds, who became chief marketing officer in 2014, will help the multinational food giant outrun today’s food trends. Simonds recently implemented requirements that ad agencies hired to market her firm’s products diversify to resemble General Mills’ customer base. Significant changes to the company’s yogurt and its breakfast cereal lineup are slated to hit the market in 2017, along with Simonds’ innovative messaging.