Kate Mortenson

President/CEO
2019 Minneapolis Final Four Local Organizing Committee

After the 2018 Super Bowl, the high-profile events for U.S. Bank Stadium won’t be over—the 2019 NCAA Men’s Basketball Final Four is coming to town, bringing March Madness’ oft-dramatic finale back to Minneapolis for the first time since 2001. Planning the madness is the job of Kate Mortenson, a former TV news editor and principal of a community organizing consulting group. The Final Four includes more than just the hoops: It has a gigantic event schedule including a free music fest. Her task in 2017 is laying the groundwork for it all—and convincing the NCAA that Minnesota doesn’t need to wait another 18 years for its next Final Four.